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The Story Behind The Brand

By: :Rob Welch 0 comments
The Story Behind The Brand

How it all started was a couple years ago, I found an old video of myself when I was in my 20s. Now, I was 42 at the time, and very, very unhealthy. I was about 50 pounds overweight, very high blood pressure, not healthy at all, horrible eating habits. I put in this tape and looked at myself, how I was in top physical form. I mean, I was in phenomenal shape. My son looked on in awe looking at his young dad. He was like, "Wow, you look like Superman." I was smiling. I'm here looking at myself in the worst shape of my life. And then what started off my journey is he said something, he asked me a question innocently enough, but it destroyed me. He said, "What happened, dad?" That made me tear up a little bit.

 After seeing the video, I mean, that was an emotional time for me, but really nothing had changed. A few months later, I followed Sean Whalen. He doesn't know who I am, but he posts some pictures of how he looked. He was around my age and he was ripped. He looked freaking amazing. I was thinking, he also said that a lot of people were commenting, of, "Oh, wow, he shouldn't be posting pictures like that of himself," and saying crap about him. I took that as exact opposite. As, "Man, if this dude can do it and he's in his 40s, why can't I? It's actually possible to look like I looked like when I was in my 20s." Again, looks isn't everything, but I remember the confidence I had feeling and looking the way I did. Realizing it is possible I can become that again. I did it once, I can do it again.

About six months later, Drewbie Wilson, he started a Facebook Messenger group called Drewby's Day Crushers. He was inviting everyone to start the 75 Hard challenge. Him putting that together, on top of respecting all the people in that group, I was like, "Man, this will help me kick start everything that I ..." So seeing the video, seeing Sean Whalen, and then this, this was the catalyst that started it all for me. I was committed to succeeding. And without fail, I didn't want to let these people down that I respected. So May 17th 2021, I started the challenge.

 Day one, again, I'm very, very unhealthy at this point. 50 pounds overweight. I just started walking. I figured that'd be the easiest thing to get going. I was not going to fail. But I walked 45 minutes outside twice a day. I just started walking around my condo complex twice a day, every day. After a couple weeks, momentum started building up and I started feeling better. Drinking all that water and eating clean, of course. So I bought a weight vest. Drewby recommended one to me. I bought the red plates and the vest, which equal 20 pounds. So that added a little bit of challenge to it. I kept walking twice a day, every day, no matter what, as well as all the other tasks. I forgot to add that if you fail any of those tasks on any of those days, you start on day one again. And again, it's a 75 day challenge.

 After three weeks, or about a month later, I was getting used to the vest and I was losing weight. So I got rid of the red plates, took out the red plates, and bought these black plates that were now a 31-and-a-half pound vest, I believe. 31-and-a-half pounds. I remember, that freaking sucked. I remember messaging in the Day Crushers, "Maybe I went up too high too fast." But I think Drewby said that you'll get used to it. Man, after about three weeks, a month, I got used to it. I put it on. I mean, I was losing weight more and more, but I got completely used to it. I was just walking around, walking around 45 minutes a day, twice a day.

 I upped the challenge again, as well. I had my wife's 10 pound kettlebell. I just grabbed that and walked around the thing, around the laps. After that 10 pound kettlebell, I did a 15 pound. After the 15, I used her 25 pound one. After weeks, that was no problem. So I went out and bought a 35 pound kettlebell, until I eventually got up to where I bought a 50 pound kettlebell. I combined both plates, so it was a 49 pound vest and a 50 pound kettlebell. At first, I couldn't carry it around for as long as ... for 45 minutes, but over time ... And then I'd carry a little weight, like one little one pound weight to make it a hundred pound carry. So from starting walking, I was able to carry a hundred pounds for 45 minutes straight. Eventually, that got pretty easy as well. It was raining out and I pushed myself, and I did that for two hours. So I carried a hundred pounds for two hours straight. It was freaking incredible. Just by being consistent, doing it every day, and staying committed to the process.

 After the two hour accomplishment, I was like, "Man," so I increased and got a 65 pound kettlebell. The 65 pound kettlebell turned out to be a little too much. It wasn't that I couldn't carry it, but I was used to picking up the kettlebell with one hand, putting it on the shoulder, carrying it, and then I'd farmer carry it, switch arms and go around. Now, I tried with a 65 pound kettlebell, and I was able to put it up there and walk around, but after I was completed, I realized the next day that I had actually torn some type of muscle right here, and that sucked. I couldn't carry the weight anymore, so I figured, "Why don't I try jogging?" I used to hate jogging as a kid. Even when I was in perfect shape, I could never run. I never ran more than a mile. I remember doing a jog that day, because I couldn't carry the weight, and I jogged 3.1 miles, no problem. I ran a 5K. I was not winded at all. I mean, it was a slow jog, but I was baffled.

So the next day I tried jogging six miles. Maybe it was because of ... I mean, it was relentlessly, consistently every day, twice a day workouts, eating and drinking a gallon of water, but I ran the 6.2 miles, no problem. Not winded at all. So I was baffled. I felt like I was a machine. So the next day I posted my intention, "I'm going to run a half marathon tomorrow." I remember posting that. I woke up the next day at six in the morning, or I started jogging at six in the morning. I walked the first lap to warm up, and then I jogged a half marathon, straight, two and a half hours. Unbelievable. All because of the power of every day, consistently going up and challenging yourself.

 Doing this challenge, I lost a bunch of weight. I kept going down. I've lost 41 pounds. I gained a bunch of muscle. But on top of that, losing the weight was great. Being able to achieve running a half marathon, straight, a 5K, a 10K, half marathon, all my first ... in one week. Being able to ... My recent accomplishment a couple days ago was I carried a hundred pounds for over three hours straight, continuous carry, never put the weight down once. All because I was consistent, relentless, and I stayed committed. But on top of that, my wife got involved. She completed the 75 Hard. My kids joined me walking as well. We're a much stronger ... We were great before, but we're even more bonded and connected now, and we live much healthier lifestyles.

 What I've gone through is ... I mean, I don't feel I'm any more special than the next person. What I've done is consistently, every day, no matter what, did that. I'm looking for the people that used to be possibly in really good shape years ago, but over time, years and years have gone by, bad habits have happened. You've made unhealthy choices and you're in a rut. You feel like crap. You're not healthy. And you've maybe tried repeatedly over and over again to get back on track, but you can't because habits are so hard to get out of. So I'm looking for the person. You just have to stay committed, be consistent, and start small. Just start walking. Do something, but be committed and be consistent every day. Something so easy to do, but also so easy not to do. I was consistent as fuck. I stayed committed no matter what, and I was able to achieve amazing, amazing things. My life is so much better. That's why I want to share that with everyone. If you like this video, please comment, like and share. I appreciate you guys watching.

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